Monday, June 16, 2008
clearing the green noise, yourself
The debates are far-reaching regarding 'greening' our lives. Information seems to contradict itself as soon as its released, various groups have various spins, some political, some emotional and some just 'green noise'. I have read countless articles over the past year as my business has developed with the vision of combining local, fresh and kind design. And like many of you who are parents, your new little responsibility has encouraged you to reexamine the way you live, eat, drive, spend, use. I have found in my quest to lead a more sustainable life, that its not always easy to find the source, the truth, even the definitions! But baby steps can be significant, seeking knowledge for yourself is worth the effort and perhaps less really is more. I find myself leaning toward simplicity, toward the nature of a child, the fascination in a blade of grass, the coziness of a well-worn T. Recycling has become much more than water bottles and the Sunday Times, its a way of thinking about what we pass on.
In an effort to sustain relevancy I've noticed a trend in green guidance to relate to a specific cause rather than overwhelm. Savvy marketers are realizing the burnout and focusing verbiage on attainable issues and how they intertwine (remain relevant) with their audience. In this spirit, Periwinklebloom has been examining the impact of organic cotton and domestic farming, water-generated energy, vegetable-based inks and reclaimed vintage fabrics. Posts to come on all of these topics as I collect my info. amassed over the past couple years. Today however a plug for vintage, recycled, reclaimed fabrics. Periwinklebloom is using beautiful found cottons, woven before the vast use of pesticides and finding new life a century later. I grew up on hand-me-downs and hope to reintroduce this notion in the collection.
Point being, if we all find just one single topic that's important to us, to investigate and incorporate into our lives then the 'greening' won't be so daunting and one might find a pragmatic balance. An insightful dialog via the lovely Nectar & Light, here. And a melodic push for the environment here.