Monday, July 28, 2008
less is more
A flurry of activity this past week and remiss on my blog visits (I've grown quite fond of you, my new circle of cyber-friends). But a productive week its been for periwinklebloom, least of which two sweetly behaved mini-models for our shoot. And a big bear hug for the ever-talented, gracious, dear friend and Renaissance-man, photographer Greg Rannells. Shown above, our deliciously soft, cream flannel 'bubble dress' and fleecy fitted neck cozy. Small editions are being made with care as I work closely with a local atelier from start to finish. Online shop up any day now for pre-ordering!
A thought occurred to me however as I celebrated my designs coming to life, thoughtful and meticulous...do we really need more stuff? A very 'green' friend of mine once noted that fashion inherently isn't green as we already have a wealth of thrift shopping available. Making note, I do incorporate vintage bits into my designs but point taken. Hmmmm? This month's issue in Dwell magazine also begs the question asking "how to create more stuff without the impact of creating more stuff". Inside the July/August issue a fascinating timeline documents our population rise; taking 123 years to double from one to two billion (1804-1927) but taking "just 12 years to add the most recent billion". Staggering stats and certainly something to ponder as we design and make stuff meant to weave into our social structure. Design solves problems, design nourishes creativity, design unites, good design is functional and manifests in many forms. Humankind has designed from our earliest ages and many other species share a symbiosis with design, to protect, to attract, to survive.
Happily, I've concluded that we're inseparable, that humans and design feed eachother, but will continue to evaluate the question of need and conscience. Some wise words here in searching for that pragmatic balance. I do hope my collection contributes to the small world of comfort, simplicity and stuff worth handing down. And albeit a curious business model, periwinklebloom gives a gentle nudge to embrace the idea that less is more.
“Have nothing in your house that you do not know to be useful, or believe to be beautiful” ~ William Morris