Thursday, June 26, 2008
design for the greater good
A wonderfully simple notion to end the week, design making a difference. Stumbled across Design 21 and was filled with forward-thinking optimism. A motivated group who collaborates on form, function and society. Ambitious and inspiring, Design 21 promotes activism through creativity saying 'the real beauty of design lies in its potential to improve life'. Sustaining the vision of the Bauhaus, which created countless everyday icons, Design 21's 'Power to the Pedal' competition resulted in brilliant innovations to the seemingly banal bike. My favorite, the Bloom device, "subversive" bubbles and buds to better the everyday. Thoughtful and delightful, I can't help but smile, happy weekend.